Willows Finance are dedicated to providing an exceptional choice of loans with unrivalled service standards. Problems solved, promises kept.

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Willows Finance offers a financial service partnership for Introducers that’s unique and uncompromising in its quality and reliability

With over 50 years of collective experience in the loan industry, Willows Finance offers an unrivalled service to IFAs and finance introducers right across the UK. Through outstanding service and a real conviction to help people to achieve financial well-being, we can make a real difference to the lives of your customers, and to that of your business.

Whether it’s through the relationships we have built with our lenders or the unique features and benefits of a huge range of loans and finance products to meet every conceivable requirement, we are delighted to be able to work with people who share our passion for all things requiring a financial solution.

Why a secured loan could be the most appropriate financial solution for your customers

Secured loans can encompass a whole host of possible uses for your customers - from consolidating debt, financing an house extension or even for the purchase of a new car - it can provide a fast, flexible finance solution for your customers needs.

How we can help

Through having an unrivalled relationship with a panel of lenders, your customers will benefit from some of the most competitively sourced products in the industry, regardless of their situation or financial history. We are totally dedicated to meeting each individuals finance requirements and respectful that each customer has unique needs and circumstances. Strongly believing one size doesn't fit all, you can trust Willow Finance to provide the right financial solution for your customers each and every time.

We offer:

  • 95% LTV (loan to value) for self employed
  • Consideration for those with poor credit
  • Low settlement penalties 
  • Loans for any purpose
  • All types of income accepted 
  • No upfront fees

Alongside Homeowner loans also work many other products that incorporate a secured loan.

Commercial Finance

Homeowner loans may be our specialty, but we also work with many alternative products which incorporate a secured loan. Business clients can use our expertise to grow their livelihood or protect themselves during a rough patch. Buy to let landlords will find carefully selected 1st and 2nd charges available to help them expand their portfolio. For those in need of finance, fast, our experience with bridging loans will help them find the money they need, when they need it. Please explore the Willows website to learn more about our range of services and how we can help you.

If you are an introducer with a customer who is looking to borrow, then why not refer their application to us today and see what options we can offer? We always contact you first, so you can feel confident your customer is getting the best product options - every time.

To explore your customers finance options today with our experienced and courteous team, please submit an online enquiry form or speak with us directly on 01656 766 158.